MY STORY
I’m a Creative Director with roots in Art Direction and more than 20 years of experience building brands, telling stories, and turning strategy into creative that people actually feel.
I started my career in advertising agencies, where I learned how to make ideas work across just about every channel imaginable, from early digital experiences to social, broadcast, integrated campaigns, and everything in between. Along the way, I’ve had the opportunity to create for brands like Secret, Mountain Dew, Jack Daniel’s, Burt’s Bees, Publix, Shoe Carnival, Toyota, and Verizon.
Over time, my role grew from making the work to leading the people who make it. I’ve built and mentored creative teams, helped evolve established brands, launched entirely new ones, and learned that my favorite place to be is right at the intersection of strategy and creative. I still love getting close to the work, but I love helping other creatives make their work better just as much.
Today, through Jen Tuel Creative, I partner with brands and organizations that need to clarify who they are, evolve how they show up, or bring something new into the world. Sometimes that starts with strategy. Sometimes it’s a new identity, campaign, website, or launch. Often, the work grows into a little bit of everything. I build the team each project needs and follow the idea wherever it needs to go.
The thread through all of it is pretty simple: creative should do more than look good. It should make people stop, think, and feel something real.
When I’m not working, you’ll usually find me somewhere near the beach with my family, listening to live music, traveling, or plotting the next place I want to explore.
MY JOBS
JEN TUEL CREATIVE
Jacksonville Beach, FL
Founder + Creative Director
Oct 2022 - present
Through Jen Tuel Creative, I partner with brands and organizations to develop strategic creative across brand identity, campaigns, websites, digital experiences, and launch initiatives. I often work as an embedded creative leader, building flexible teams of strategists, writers, designers, developers, and production partners based on what each project needs. Work spans healthcare, behavioral health, nonprofits, technology, sports, financial services, travel, and professional services.
Selected Clients: The Turn Recovery, Understanding Water, 4Winds Farm, spARK Labs, WMNF, Trek International Safaris, The BetLoop, TVIQ, The Women’s Board, Wellington House, Freeosk, Farther, Mission Clubs
THE TEBOW GROUP
Jacksonville, FL
Creative Director
Jun 2023 - Dec 2024
As Creative Director at The Tebow Group, I led a multidisciplinary creative team developing purpose-driven brand campaigns, films and storytelling designed to move people to action. For the Tim Tebow Foundation, I directed major brand initiatives including the organization’s umbrella rebrand and launches for Her Song, Night to Shine and Rising Light Ridge, partnering closely with our DP and production teams from concept through shoots, edit reviews and final delivery. I also led national creative for Nehemiah Manufacturing and helped shape the personal brands of Tim and Demi Tebow across advocacy, campaigns and book launches.
Selected Clients: Tim Tebow Foundation, Tim Tebow, Demi Tebow, Nehemiah Manufacturing, Price.com, D1 Training, AGMS, DejaVuAI
PET PARADISE
Jacksonville, FL
Creative Director
Sept 2019 - Oct 2022
At Pet Paradise, I helped evolve the brand during a period of rapid growth, developing its first comprehensive brand book and a more cohesive creative system across every customer touchpoint. I led an in-house team creating integrated national campaigns anchored by original film, social and digital, and stayed hands-on from concept and script development through pre-production, on-set direction, edit reviews and final delivery. I also became the literal voice of the brand, recording VO for seven national brand videos. Along the way, we launched a new mobile app, celebrated the company’s 20th anniversary, and built an entirely new sister brand, NewDay Veterinary Care.
Recognition: Silver ADDY, AAF Jacksonville: Always There • Grand Prize, Spotlight Marketing Campaign Award, VMX: Press Play
22 SQUARED
Tampa, FL
VP, Creative Director
Oct 2017 – Nov 2018
Creative Director
Feb 2015 – Oct 2017
Assoc. Creative Director
Mar 2014 – Feb 2015
During nearly five years at 22squared, I led integrated creative across social, digital, and broadcast while helping develop the Tampa creative department. I led accounts including OGX, Renew Life, and Shoe Carnival while continuing to create senior-level work for brands like Publix and Toyota. This was also where I found my stride as a creative leader, mentoring teams, building confidence, and helping push ideas further. I also developed the campaign idea that helped win the AdventHealth new-business pitch and became the brand’s launch campaign.
Recognition: Effie Finalist: Shoe Carnival: A New Spin on Back-to-School
Selected Clients: Shoe Carnival, OGX, Publix, Renew Life, Toyota, AdventHealth, Buffalo Wild Wings
MEplusYOU / imc2
Dallas, TX
Creative Director
Nov 2011 – Nov 2013
Assoc. Creative Director
Aug 2010 – Nov 2011
At MEplusYOU, I led multidisciplinary teams of writers, art directors, and designers creating purpose-driven work rooted in the agency’s philosophy of The Relationship Era. I started primarily on Secret and grew into leading multiple teams and brands, including Burt’s Bees and Verizon FiOS. Creative leadership and mentorship went hand in hand, pushing teams beyond expected solutions and toward ideas that could build authentic, lasting connections between brands and people.
Selected Clients: Secret Deodorant, P&G Beauty, Burt’s Bees, RadioShack, Verizon FiOS
TRIBAL DDB
Dallas, TX
Sr. Interactive Art Director
Feb 2009 – Aug 2010
Art Director
Nov 2007 – Feb 2009
Most of my work at Tribal centered around Mountain Dew. I helped bring Dew’s Green Label Art to life with coveted gear fans could win. I also spearheaded the Old School New School campaign, an AMP and Mountain Dew digital experience mixing old and new influences across fashion, music, gaming, and culture. As my role grew, I took on more ownership across interactive concepts and digital experiences for Dew and the broader Pepsi portfolio.
Selected Clients: Mountain Dew, AMP, Aquafina, Baja Blast, Dyson, Hidden Valley, Juicy Fruit, Pepsi, Voltage
SLINGSHOT
Dallas, TX
Art Director
Apr 2005 – Nov 2007
Slingshot is where I started my career as an Art Director, working on major national brands while learning the interactive space hands-on. I created websites, promotions, and digital brand experiences for clients including Jack Daniel’s, Dr Pepper, Greyhound, and STA Travel, building an early foundation in digital that has stayed with me throughout my career.
Selected Clients: ConocoPhillips, Dave & Buster’s, Dr Pepper, Diet Dr Pepper, Diet Rite, Hawaiian Punch, Gentleman Jack, Greyhound, Jack Daniel’s, La Madeleine, 7UP, STA Travel, Sunkist
MY SCHOOLS
MIAMI AD SCHOOL
Miami Beach, FL
Art Direction
2002 - 2004
Quarter Away programs in Amsterdam, London, and Prague, including an internship at MARK BBDO.
Recognition: D&AD Student Awards Scheme, Commendation, Press Advertising, 2003
UNIVERSITY OF FLORIDA
Gainesville, FL
B.S. in Advertising, With Honors
1998 - 2002
Studied Advertising at the University of Florida, where I got my first real introduction to the business side of the industry and eventually found my way toward Art Direction.
MEplusYOU / imc2
Dallas, TX
Creative Director
Nov 2011 – Nov 2013
Assoc. Creative Director
Aug 2010 – Nov 2011
At MEplusYOU, I led multidisciplinary teams of writers, art directors, and designers creating purpose-driven work rooted in the agency’s philosophy of The Relationship Era. I started primarily on Secret and grew into leading multiple teams and brands, including Burt’s Bees and Verizon FiOS. Creative leadership and mentorship went hand in hand, pushing teams beyond expected solutions and toward ideas that could build authentic, lasting connections between brands and people.
Selected Brands: Secret Deodorant, P&G Beauty, Burt’s Bees, RadioShack, Verizon FiOS