BRANDING
Building brands from the idea out.
I create brand identities and visual systems rooted in a clear idea, then build them to work across the places people actually experience a brand.
FEATURED BRAND STORY
HER SONG
Brand Platform + Visual Identity
A refreshed brand platform and visual identity created to give HerSong a more cohesive, human way to tell its story across digital, editorial, fundraising, and outreach.
Creative Direction • Brand Strategy • Art Direction • Brand System Development • Digital Experience • Editorial Direction
SELECTED BRAND IDENTITIES
spARK Labs
Innovation Hub Backed by ARK Invest
Logo + Identity + Launch Collateral
Built for a community of founders and entrepreneurs, spARK needed an identity that felt energetic, forward-thinking, and distinctly its own while still living comfortably alongside ARK Invest. The resulting system used bold typography, modular forms, and a high-energy palette to give the brand a flexible personality across launch and everyday communications.
The Turn
Private Residential Recovery Brand
Logo + Brand Identity + Launch Collateral
The Turn needed to feel unlike traditional recovery brands: discreet, elevated, and deeply personal. The identity combined a refined visual language with a sense of warmth and optimism, creating a system that could move naturally from high-touch collateral to launch communications.
WMNF
Independent Community Radio
Logo + Brand Identity
WMNF needed an identity that could represent the incredible range of voices, music, and culture coming through one community station. The circular equalizer mark became a visual expression of that diversity, creating a flexible system built around the idea of many voices coming together.
The BetLoop
Sports Betting Social Platform
Logo + Brand Identity
The BetLoop was built around the social side of sports betting, so the identity needed to feel more like a community than a sportsbook. Four connected conversation bubbles form a subtle four-leaf clover, combining social interaction with a quiet nod to luck and winning.
Wellington House
Residential Construction
Logo + Brand Identity + Launch Collateral
Wellington House needed a polished identity that could feel equally at home on a business card or in front of a residential construction site. The WH monogram uses the form of a roofline to create a simple architectural mark that feels professional without losing the warmth of a residential brand.