THE RIPPLE EFFECT

CLIENT
Understanding Water

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HUMAN TRUTH
Water changes how we see things.

THE IDEA

The Ripple Effect

The Ripple Effect was designed as more than a donor campaign. It became the start of a movement dedicated to building water-competent communities, beginning in Watsonville, and discovering how confidence built in the water can create safer children, stronger families, and opportunities that extend far beyond the waterline.
 

The visual system brings that idea to life through the movement and distortion of water, drawing inspiration from Watsonville’s vibrant mural culture, California poppies, and the mosaic language of pool tile.

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HERO EXECUTION
View Live Experience 
 

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​​​THE CAMPAIGN IN ACTION

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MY ROLE

Creative Direction, Concept, Web Design & Development, Graphic Design